We’d like to thank everyone who came out to support the April SMCUV meeting. We had a wonderful time and were so lucky to hear from such an amazing and knowledgeable presenter, Josh “Shua” Peters. This month’s meeting was held at Thanksgiving Point in the Garden Room, and we couldn’t have asked for anything better. It was beautiful and the staff made us feel welcome. We are grateful for LotusJump for sponsoring our event, which meant we were able to enjoy a delicious buffet catered by Thanksgiving Point!

Just to give you a small recap, in case you weren’t able to attend (you missed out!):

We started the meeting with introductions and were able to get to know more of our fellow Utah Valley social media lovers.

Next, we heard from LotusJump who spoke briefly on utilizing Search Engine Optimization (SEO) software that allows users to perform their own SEO. This LotusJump program compiles tasks that are categorized (buzz tasks, question and answer, content generations tasks, etc.) and teaches the user how to get the most out of their own SEO management. Small businesses and individuals can use these programs to market their products and generate traffic to their websites.

Finally, we heard from our key note speaker, Josh “Shua” Peters. Josh gave an exciting presentation on G.L.A.M, which stands for:

Goals

Listening

Actions

Measurement

We spent time on each piece to emphasize its specific importance in social media as it applies to our businesses. Our goals need to be somewhat flexible, but be in line with our mission as a business. It is important to listen not only to our customers, but what everyone on the web is saying about our company. If we listen, we will be better able to respond appropriately. Our actions are determined by setting our goals and our content is created by what we have heard after we listen. Finally, we need to measure our progress and our ROI. What did we gain, what did we profit, and what do we need to change?

Josh is also the co-author of Twittfaced, which can help further your knowledge of how to really utilize social media for your company.

Ultimately, our meeting was very successful and we were grateful to all of you for your attendance and support. We hope to see you next month!

Mark your calenders for Feburary 4th, you’re not going to want to miss out on this one!

Photo courtesy of Simon Smith

Come and learn  to Get Your Message Out: How to Market Yourself Online. Our focus this month is on branding yourself, and what better way to start than with tips and tricks for effective online marketing.

We’ll have a special panel discussion with Seth Jenks, presenting: “Google is the new resume” and Enoch Chapman, presenting: “Communicating Effective Marketing Messages.”

Seth Jenks:

Seth is the worker of all things Search and Social at APX Alarm. After getting his start in social media as the online marketing director at Advent Creative in Cache Valley, Utah, he helped develop (along with @marshallt) the social media and SEO strategy for the Ogden Standard Examiner, to cope with the shifting industry.

Seth has had the pleasure of working with and consulting for business all over the nation on the topics of SEO and social media. Seth was also a guest speaker at the University of Colorado with the infamous Gwen Bell of Kirtsy fame and was recently named this years president of SMCUV.

Enoch Chapman:

Professional Technical Adviser with over 20 years experience working in marketing, systems integrations, training and education as well as various development languages. Enoch has worked with many prestigious clients including: ModusLink, Propay, IBahn, Team Everest, Agel, Novell and many others. With each company Enoch has increased revenues and productivity by thorough analysis of practices, processes and technology.

Enoch is one of the most sought after Consultants in the Utah Valley Consultancy Market.

This month, we’re also pleased to have refreshments provided by Dream Dinners of Orem, beginning at 6:30 pm. Our panel will begin at 7:00 pm, with networking from 8:30 pm to 9:00 pm. We’ll be meeting at Utah Valley University in room 213B in the Student Center.

Feel free to comment with any questions or concerns. We hope to see you there!