April Atwater

April is the founder of Sweet Living Media—a group of magazine style blogs, including Out & About with the Family, Living The Sweet Life, Sweet Life in The Valley & Cool Stuff 4 Us. With a background in communications and design as a base, April created Sweet Living Media blogs that are intended to inspire each of us to live Our Own Sweet Life. In addition to her passions of design, gardening, cooking and family she is also the co-founder of the Social Media Club of Utah Valley, and teaches small businesses how to use Social Media to market their products or services. April also works as a blogger relations consultant.

Jack Hadley

Often referred to as an epiphany catalyst and corporate storyteller, Jack helps both large corporations and small startups distill and refine their message for clear communication.

An award-winning copywriter, and former agency Executive Creative Director, Jack has a rich background in all aspects of the creative process, and has passionately focused the last several years on social media engagement strategies for business. People often tell Jack that he has helped them really understand social media marketing for the first time. He’s an engaging, animated, thoughtful speaker who is frequently asked to address business, education, and civic groups about messaging, creativity, and social media marketing.

Jack is CEO of Lava7, a digital engagement marketing agency that combines remarkable mindset and creativity to execute social media strategies that achieve business objectives. He has also developed the curriculum for, and teaches, a social media marketing class at Brigham Young University. In 2008, Jack founded Cowork Utah, a social media community workspace located in Orem, Utah providing a collaborative environment for independent designers, writers, and programmers involved in online engagement using social media tools. He also writes a personal blog called Jack’s WhiteBoard.

Tyler Hartle

Tyler is an awesome person living in Happy Valley, where he is the founder and lead customer service representative at Invotus, an innovative mixed media marketing (m3Co) company. Since the late 1990’s he has worked in various capacities for numerous high profile companies, including Fila, London Fog, and Yoo-hoo among others. In his current role as a cyberculture aficionado, he has been influential in spearheading efforts for such clients as CBS Television, Sean John and MTV Networks in capacities ranging from search engine optimization to interactive strategy, brand marketing, cause marketing and social media. His desires as a social entrepreneur have led him to play on his keen sense for creative direction in the design and development of many influential social web projects.

Tyler is a talented writer, contributing to several blogs. He is also currently working on his freshman effort as a novelist. In addition to his capacity as a writer, Tyler is an active volunteer in the community. He sits on multiple boards as an advocate for the prevention of child abuse and is the co-founder of the Innocent Ones Project. As a savvy cosmopolitan, Tyler considers traveling and spending time with his family two of his favorite leisure activities (his travels are well documented by many photographs). Hiking, golf and reading are other activities he enjoys.